
Fab Mobility: Social & Search Engine Marketing
Fab mobility are an independent 5 star Mobility Scooter rental company based in Lanzarote. They successfully hire top quality mobility scooters, wheelchairs, power chairs and mobility aids, with a geo-target of the entirely of Lanzarote.
After new ownership was introduced, i was contacted by Fab and tasked with the creation and marketing of a brand new website, with the goal of creating a more up to date online presence, which better converts users.
The Approach
Taking the clients audience into account, i decided that a paid media approach, both social and search engine, was necessary to promote the brand, and it’s newly created website. Using a host of geo targeted, awareness, post engagement and traffic led adverts on Facebook, i was able to build upon Fab’s current audience, drastically increase engagement rates, as well as send a much higher volume of hyper targeted traffic to the new site. Paid Search Engine adverts (or PPC) were also implemented, supplementary to the paid social adverts.
The Results
A 110% uplift in monthly leads within the first 3 months!
After the website built, within just 3 months of strategising and implementing paid media, Fab Mobility’s inbound enquiries increased by over 110%! A company that started with 25 mobility scooters available to hire, has now expanded it’s inventory to 40.
Get In Touch
Let’s talk about how we can produce similar campaigns for your business. Don’t hesitate to get in touch for a free, no obligation chat.