Shine Childcare: Search Engine Marketing (PPC)
Shine is a childcare company that currently operates four daycare nurseries based in Yorkshire and Lancashire. We were approached by Shine following a rebrand which included a change of name, and they required a new website, along with a brand identity and logo. Their main aim was to essentially increase the number of leads coming from parents enrolling their children into Shine nurseries.
The Approach
After research and testing, it was concluded that PPC was the most promising route to take, in order to reach the client’s goals. Over the course of 5-6 months, PPC strategies were drafted, accounts built and strategy implemented, tested and adapted, working toward producing a low CPA for the client. Building bespoke landing pages allowed us to track and monitor how the PPC traffic interacted with the page, therefore allowing for effective on page CRO.
The Results
Within months of their new website built by The Source, and resulting PPC marketing campaign going live, all three Shine nurseries became so full our campaign focus switched to attracting new staff! Along with this, the client now had scope, and has since opened a fourth nursery. Now that is return on investment!
Prideaux Marketing 